How to write a successful fashion blog

20 Jan

There are many bloggers out there, but what makes a fashion blog stand out?

photo courtesy of

  1. Research. Like any good piece of journalism, a fashion story has background information. It should have insight into the design, influences and technical aspects. 
  2. Visuals are important on the web, especially in fashion.  If you aren’t in the front row at fashion week, enhance the post with other pictures or YouTube videos.
  3. eHow says to post often. Like breaking news, fashion is a timely industry, so keep on top of all developments.
  4. Immerse yourself in fashion.  Go to local fashion shows and visit fashion boutiques.  Knowledge will give your fashion writing depth.
  5. Network yourself.  Post links to Facebook and Twitter, and join fashion networks like Lookbook and Chictopia to gain readership.

There are many  types of fashion stories you can write for the web:

  • review comments on a campaign, fashion show or trend. reviews fashion shows, and Fashion Gone Rogue posts international magazine editorials.
  • Styling is an opportunity to practise being a fashionista. Rachel Zoe is a stylist to the stars and has a styling blog called the Zoe Report
  • Street style blogs show what everyday people are wearing on the street.  To be the next Scott Schuman or Tommy Ton, make sure you have a digital SLR and a keen eye for style.
  • What I wore is extremely popular online. Tavi Gevinson and Louise Ebel  have thousands of readers who follow their looks.

To be the next Tavi, keep posting often, but most importantly, stay true to your style.


The Starbucks “Trenta”

18 Jan

Starbucks announced on Sunday that they will start selling a new drink size come May reports msnbc.  The new size is 7 ounces larger than their Venti offering.  The Trenta is 31 ounces of brewed, steeped, and blended consumerism.

The new size was designed to meet demand from customers who wanted larger sizes for cold beverages.  The upgrade will cost 50 cents more than the Venti size.  Unfortunately, Starbs will only offer the size in iced drinks… so you can’t get your 31 ounce fix of a double soy non fat caramel macchiato.

The new size will only be launched in the States, with potential of causing more bathroom breaks and caffeine-induced insomnia.  No word yet whether they will launch a Slurpee sized version.

Zoolander is back.

17 Jan

Fans of the Ben Stiller comedy, Zoolander can rejoice.  Ben Stiller has finally confirmed the sequel to the comedy about a male model, New York Magazine reports.

photo by Scott Rozic

The movie will be mostly set in Europe, according to Stiller and bloggers everywhere are anticipating cameo appearances from bloggers like Tavi and Bryan Boy.

Of course, the movie wouldn’t be complete without the villainous presence of Mugatu, played by Will Ferrell. 

I can’t wait to see what new faces he comes up with.  Nothing can top ‘Magnum’.

Baby it’s cold outside

17 Jan

When the mercury dips down low, there’s really only one way to stay warm.  Surrounding yourself in a comforting environment, and sipping on a gourmet latte can warm you up instantly.

Grab a gourment latte, and an assortment of other goodies at La Boheme Cafe Patisserie on Yonge, just north of Eglinton.  You will be greeted by French speaking baristas.

A full review with pictures of La Boheme is coming soon.

The best and worst of the 2011 Golden Globes.

17 Jan

The stars lined the red carpet of the 68th annual Golden Globe Awards in Hollywood last night.

Drama was everywhere, from flouncy tulle gowns to vivid, jewel toned colours.  Many stars opted for a winter nude hues of pink blush, taupe and beige.  The main trend for the night was emerald coloured dresses, worn by Black Swan star, Mila Kunis, Catherine Zeta-Jones and Angelina Jolie.  The best green dress was an Atelier Versace gown worn by none other than Jolie.

Atelier Versace photo by Jason Merritt

Her approach is elegant and sophisticated.  She lets the gown speak for itself and isn’t weighed down by fussy accessories.

Here is the top 5:

photo by Jason Merritt

5. Megan Fox looks feminine and beautiful in a Giorgio Armani Privé dress and Brian Atwood shoes.

photo by Jason Merritt

4. Red carpet darling, Anne Hathaway shines in an unconventional sequined Giorgio Armani Privé gown.  Styled by Rachel Zoe, she finishes her look with jewels from Van Cleef & Arpels.

photo by Jason Merritt

3. Glee star Dianna Agron looked youthful and breathtaking in this nude J. Mendel gown.

photo by Steve Granitz

2. Best actress in a comedy/musical nominee, Emma Stone looked amazing in this minimalist Calvin Klein collection dress.

photo by Frazer Harrison
1. Mad Men beauty, Christina Hendricks was ravishing in a red Romona Keveza gown.  Unlike her Mad Men co-star, January Jones, the simple asymetrical silhouette is flattering and not too revealing.  People can argue that she was not the best dressed, but her glamourous approach to the red carpet brings back images of curvaceous vixens from the silver screen.
The bottom 5:
photo by Steve Granitz
5. January Jones doesn’t pull off the dramatic red colour of this Atelier Versace gown.  The dramatic plunging neckline pulls attention away from the fringe of the dress.  This would have looked a lot better on her fair complection in the original dove-gray colour.  Her vintage Lauren Bacall-inspired hair was without a doubt, the best hair at the Globes this year.

photo my Mauricio Anzuoni

4. Olivia Wilde wore a quincenera dress, alright, Marchesa ball gown and Christian Louboutin heels that look like they were stolen from a lady of ill repute.  Fire your stylist, immediately!
photo by Jason Merritt
3. Helena Bonham Carter is known for her unconventional style.  Her mistmatched shoes and deconstructed gown make a big statement, and it’s not a good one.
photo by Frazer Harrison

2. Michelle Williams underwhelms in this daisy-printed Valentino gown. Daisy print and Valentino in the same sentence. It’s a crime against fashion.

1. She might have won a Golden Globe for her performance as Nina Sayers in Black Swan, but she’s a red carpet loser.  The shiny pink fabric looks cheap and the colour is horrible for her complection.  The draping does a disservice to her baby bump and makes her look like a big pile of tacky curtains.  The biggest crime of this Viktor and Rolf dress is the cheap-looking red flower nestled in the middle.  The colour palette is all wrong.  However, even if the gown would have been a black and white combination, the detail of the flower is completely misplaced.  I love her dainty Tiffany & Co. jewels, which unfortunately don’t compliment or enhance her frock.  Her hair resembles a deflated prom updo, which does nothing for her angular and striking bone structure.  Truly a style disaster.  Hopefully she will make up for it at the Academy Awards next month.  
View the full gallery at omg!

Southern Sudan votes

12 Jan

Sunday morning in southern Sudan, polls opened for the public to vote on a referendum for independence. 

photo by T U K A I R O

Tens of thousands of people have flocked to vote in the referendum according to a New York Times article.

A new African country may be a victory for the people, but it will have many economic and social struggles to overcome, according to analysts.  Three-quarters of adults are illiterate, and most people live off less than 75 cents per day.  There is a lack of food, sanitation and healthcare, which may prompt violence.

“We have an unfolding humanitarian crisis, layered on top of an existing and forsaken one,” said the International Rescue Committee, an American aid organization that works in Sudan.

The government of the United States has been important in making this vote possible.  In 2005, they convinced the northern and southern Sudanese to sign a peace treaty, which has in turn, put the referendum into action.

The country has lost millions of lives, and people have been fighting for independence for decades.  Philip Geng Nyuol began fighting for independence with his hands nearly 50 years ago. “This is a dream,” Mr. Nyuol said, “a dream we always hoped would come true, even if it took one thousand years.”

Read the full story at the New York Times.